Comp: Base $65K-$80K
The Content Executive will play a key role in building our client’s presence throughout the U.S. This position will be integral to planning, creating, and managing high-quality B2B content tailored for the brand. This role requires a strong understanding of both online and offline content trends, audience behaviors and brand strategy.
The ideal candidate is a creative storyteller with excellent writing, editing, and project-management skills who can execute content initiatives for both campaign and public relations activities that drive engagement, brand awareness, and contribute to business growth. You will play a vital role in bringing our client’s story to life across multiple channels as they grow in the US.
Overview of Responsibilities
Content Creation & Management
- Develop, write, and edit compelling content for websites, blogs, public relations, social media, newsletters, email marketing, landing pages, and other digital channels.
- Ensure all content is brand-aligned and optimized for engagement.
- Maintain a consistent brand voice tailored to the appropriate audiences.
- Manage editorial calendars and ensure timely delivery of all content assets.
Planning
- Collaborate with the global marketing team to align content to marketing campaigns and activities – own the content plan for the U.S market.
- Conduct competitor and market research to identify content opportunities specific to the brand.
- Support the development of content strategies for campaigns, product launches, and brand initiatives.
Search Engine Optimization (SEO) & Analytics
- Optimize content for SEO, including keyword research, metadata, and on-page enhancements.
- Track performance metrics (traffic, engagement, conversions) and generate insights to improve future content.
- Use tools such as Google Analytics and SEO platforms to inform content planning decisions.
Social Media & Community Engagement
- Manage, plan and publish content across U.S. social media platforms.
- Monitor trends, conversations, and audience sentiment to inform content updates and opportunities.
- Deliver personalized content for key clients as part of our Account Based Marketing Strategy.
Project Coordination
- Coordinate with freelancers, agencies, and internal stakeholders to ensure content accuracy and consistency.
- Manage revisions, approvals, and updates through content management systems (CMS).
Overview of Required and Experience
- BS/BA in Marketing and/or communications
- Experience working in B2B content marketing.
- Basic design or multimedia skills (Canva, Adobe tools, video editing).
- Knowledge of paid media, email marketing, or content automation tools.
- Experience in the financial services industry.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of U.S. media and digital content trends.
- Experience with SEO best practices and web analytics tools.
- Familiarity with CMS platforms (e.g., WordPress) and project-management tools.
- Ability to juggle multiple projects and meet deadlines.
- Creative thinker with strong attention to detail.
