Comp: Base $60K-$70K
Travel: 25%
The Marketing and Events Specialist will play a key role in building our client’s presence throughout the U.S. This role supports the execution of targeted B2B marketing campaigns and industry events that drive lead generation, strengthen client relationships, and grow brand awareness.
The ideal candidate is a proactive, detail-oriented marketer with strong communication skills and a passion for delivering impactful campaigns and events in a B2B and financial services environment. You will work closely with sales and the marketing team to support our client as it continues to expand its U.S. footprint.
Overview of Responsibilities
Marketing Campaigns & Brand Positioning
- Support the delivery of a comprehensive marketing plan focused on lead generation and relationship building with prospects.
- Create and deliver targeted campaigns and promotional activities across a wide range of marketing channels to increase brand awareness across the U.S. market.
- Help position the brand as a trusted expert through consistent, insight-led marketing communications.
- Ensure all marketing activities align with and reinforce the brand, values, and professional positioning.
- Test and refine campaign messaging, channels, and formats to improve performance.
Content & Sales Enablement
- Support the Content Executive with the delivery of the content marketing plan across channels including website, social media, PR, direct marketing, and email.
- Create relevant and timely sales-enablement resources that support the conversion of prospects into clients.
- Support client retention by producing resources, communications, and updates that strengthen long-term partnerships.
- Apply Account Based Marketing (ABM) principles to deliver highly targeted and efficient acquisition of new accounts.
- Develop personalized outreach and campaigns for priority accounts.
Events & Relationship Building
- Support the planning and delivery of industry events, owned events and client hospitality initiatives that create relationship-building opportunities for the sales team.
- Assist with the coordination of industry events, including logistics, promotion, and follow-up activity.
- Ensure events support broader marketing and sales objectives, from brand visibility to pipeline generation
Overview of Desired Skills and Experience
- BS/BA in Marketing and/or communications
- 3+ years of experience in marketing & event execution
- Proven marketing experience, ideally gained within a B2B and/or financial services environment.
- Excellent verbal and written communication skills.
- Strong organizational and time-management skills with the ability to manage multiple priorities.
- High level of attention to detail and accuracy.
- Creative mindset with the ability to think innovatively and solve problems.
- Strong work ethic, enthusiasm for marketing, and a willingness to learn and develop.
